Falls Creek Brewing Co. is a brewery inspired by the the natural beauty of the Columbia River Gorge, a natural feature that straddles the border of Washington and Oregon. The label design draws inspiration from vintage topographical maps, and the typeface choice is reminiscent of classic hiking trail way-finding design, since each beer is named after an iconic Gorge hiking trail or landmark. The brand provides a window into the Columbia River Gorge from anywhere you’re drinking. An excuse to take the scenic route. An ode to our natural landscape - and the drink to toast it with.