When Judge Robyn Aoyagi found out that she was being unexpectedly challenged for her seat on the Oregon Court of Appeals, it was her first time having to run a serious campaign - despite having years of court experience. I worked with her team to create a brand identity that showed she was the smart, experienced choice for the seat with a strong track record of public service. The identity promotes stability and judiciousness through timeless, serious font choices and strong, structured shapes. Our color choices shy away from bold blues and reds due to the nonpartisan nature of the role, instead blending friendly, personable, warmer tones with a steady, reliable teal. Regarding web design, we prioritized accessibility and simplicity in order to appeal to a broad range of viewers, including older voters.

Work completed on behalf of the Stuart Collective.