What if Craigslist was rebranded? That’s the idea behind Blue Link, a bold new brand for one of the internet’s most notorious websites. The updated branding maintains Craigslist’s iconic minimalism while highlighting its mission to “link” real people online to have offline transactions and interactions. With a stronger visual identity, the company can also better connect to its user base of young, city-dwelling, urban nomads who are regularly shifting styles, changing apartments, and hunting down their next great thrift.